FALL IN LOVE WITH TECHNOLOGY, ALL OVER AGAIN

by John Farmer

“And the crowd goes wild!” Well, maybe it's not so much a crowd, but a small team of individuals who take a certain strange pride in the little things that make a local news program work. All those little graphics, wipes, dissolves, fades and camera shots are executed in harmony at the hands of operating engineers, the director calling the shots and the moody machines that make it happen. There's a certain sarcastic edge to the exuberance we feel when things work out just right. It's all about buttons, faders and computers and as with most technology, we sometimes feel the need to humanize it, especially when it's not working the way we want it to.

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