by John Farmer


Peoria’s media force is growing and shrinking at the same time. Smaller production companies are popping up all over the place offering a multitude of media services. Stock photography and green screen technology to high-end graphics production and filmmaking,

Peoria is seething with young media talent. However, the old tried-and-true network affiliates are consolidating and phasing out live broadcast engineers. Turning to robotic cameras, template based productions and syndicated broadcasts has driven down corporate labor costs at a time when audiences are turning to the internet and streaming services for their local and global news.

This is a nationwide issue that is happening right here in Peoria, daily. There’s still a significant audience in Peoria that will never turn to online media, but that audience is limited and shrinking. Hopefully I can help make sense of it all and highlight the symbiosis between both industries.

As a Peoria Life contributor I will be supplying media technology based content which will hopefully tune you in to the bustling media industry here in Peoria.

I will be highlighting some of the various software and production systems used and even give an insider look at local production houses, studios and the people who make them all work. Stay tuned, and don't forget to browse through the other wonderful Peoria Life contributor's articles. Let's have some fun, Peoria.

This is John, signing off.


John Farmer is currently attending Bradley University’s Slane College of Communications and Fine Arts Interactive Media program concentrating on animation and visual effects. He has an associate's of arts and science degree from Illinois Central College, and belongs to the Phi Theta Kappa, and Sigma Kappa Delta honor societies.

He has produced a bevy of audio and video productions under the guise of music (

He also writes his own blog ( along with being a contributor for the Real Food Peoria blog (
Fun facts: He's a vegetarian. He was in an advertorial that was in Rolling Stone magazine back in July 2009. His cat hates him.